World’s First Fully Customizable and compostable phone cases launched in Hong Kong
On April 22, (2020), CASETiFY released the world’s first fully customizable, compostable phone case, jumpstarting the brand’s new initiative, CASETiFY CONSCiOUS. The global casemaker also unveiled an official program to shape the brand’s trajectory, and lead the industry into a more conscious, sustainable future. The brand has been inspired by the mission to ‘protect your tech and protect our planet,’ and launched on Earth Day.
The initiative sets forth a plan for new sustainable measures and products introduced by the well-known custom casemaker. CASETiFY serves as the leading Gen Z brand, delivering stylishly slim and drop-protected cases to millions of customers around the world.
On-line shoppers can choose from six bold colorways ranging from red, pink, black, mint green, lavender, and a limited edition shade of oatmeal. From there, shoppers are invited to personalize their case with the addition of original CASETiFY designs or custom engravings performed by precise laser technology.
As a premium sustainable accessory, the cases are crafted in high-tensile materials to protect against 4-ft drops, sourced from bamboo-based substances to remain free of virgin plastics. Engineered with CASETiFY’s new trademark material, ecotify™ (a proprietary blend of biopolymers, starch, and bamboo), every accessory in the collection is 100 percent compostable and biodegradable, to mix seamlessly back into the earth after use, with no toxins left behind. As an eco-friendly alternative, all accessories from the collection will be enclosed in 100 percent recyclable, plant-based packaging.
CEO and Co-founder Wes Ng said ” Providing our CASETiFY Community with high quality accessories will always be a priority for our brand. Though as we look to protect our customers’ devices, we also have a responsibility to ensure our practices protect the planet. CASETiFY CONSCiOUS is a long-awaited, thoughtfully planned initiative for our company, and we’re excited to share with our customers the future of sustainable tech accessories.”
In part of CASETiFY’s mission to “make a case for our future”, the brand also announced a partnership with Earth Day Network’s Canopy Project, pledging to plant a tree for every compostable case sold. Further, CASETiFY kicked off the initiative by introducing the company’s next phase, Mission to Zero. From the supply chain to the offices, CASETiFY will rely on more energy efficient practices, work towards reducing virgin plastics from product lines, and take steps to eliminate all plastic waste from product packaging.
To shop the styles in-person, and take part in CASETiFY’s new recycling program, RECASETiFY, customers can visit any of the participating CASETiFY Studio retail locations in Hong Kong. Accessories from the collection retail for $40 USD and up.
The entire collection is also available for purchase, shipping worldwide on line from April 22 ( 2020).