RÉDUIT Announces new high tech future for haircare
High-tech beauty technology brand RÉDUIT, announced the world’s first ever hardware launch of its kind – from May 22nd (2020), new beauty products will be consecutively released over 20 weeks, kicking off with the revolutionary Hairpod™ treatments and the “RÉDUIT One” applicator device, first unveiled at CES earlier this year.
Revolutionary RÉDUIT One Haircare Delivery System:
The RÉDUIT range is based on proprietary Magnetic Misting technology. The RÉDUIT One applicator device converts RÉDUIT’s specially targeted formulas into a super-fine magnetic mist for enhanced delivery. With particles 50 times smaller than traditional droplets, the device instantly infuses hair ,delivering treatments 38 times more effectively than traditional topical solutions, while generating 20 times less waste.
A sustainable beauty solution:
RÉDUIT has eliminated the need for many unnecessary ingredients in their formulations. The result? Improved efficacy, immediate infusion and a weightless finish; only treating hair where it’s needed. Less packaging, less waste, amplified performance.
While only 5 ml each, single RÉDUIT Hairpods™ deliver the same number of applications as 100-200 ml of traditional products. They’re also fully recyclable through RÉDUIT’s unique Return & Refurbishment program, ensuring that both the formula and delivery systems have the lowest possible environmental impact.
The first products to launch:
The first Hairpods™ to be released are the Precision Conditioner and the Vapor Strength.
The Precision Conditioner Hairpods™ provide immediate softness and shine with a weightless finish, for smooth and easy-to-style hair. The pod delivers the purest active ingredients right where they’re needed, protecting hair from everyday heat styling for an air-light, frizz-free finish that lasts.
The Vapor Strength Hairpods™ are designed to restore your hair’s resilience. Infusing hair at the source with essential nutrients and hydration, the leave-in pod treatment works to transform and revitalize for your strongest hair yet.
RÉDUIT founder and CEO Paul Peros commented ” each week, we will be revealing more about what RÉDUIT’s never-before-seen technologies can do, with a whole range of new products and exciting promotions. We’ll also be sharing the inspiration behind our innovation, providing a behind-the-scenes look at exciting new product concepts, and opportunities to engage with the brand over its extended launch period.”
He continued ” RÉDUIT is bringing true innovation to the beauty and hygiene space, giving consumers a new way to get significantly better results in less time with less waste. In the beauty industry, huge amounts of even the best products go to waste every single day through drying, crystallising, or simply being wiped off the skin or hair without ever doing what they are designed to do. At the same time, these ingredients actually hinder the performance of active ingredients and generally tend to worsen the consumer experience, making the product ‘heavy’ to wear. RÉDUIT’s technology ensures every drop of product matters, by making them 38 times more effective than traditionally applied beauty and hygiene treatments.”
The prices for the new products are USD 199.00 for the RÉDUIT One applicator device, USD 24.90 for the Precision Conditioner and USD 34.90 for the Vapored Strength Hairpods™. In addition to the company website, the products will be available on Amazon Launchpad, as well as at a selected number of high-end department stores and e-commerce sites.
Source: RÉDUIT
