DJI and LINE FRIENDS launch first characterized drone

making drone technology more fun and accessible to a wider audience

DJI, the world’s leader in civilian drones and aerial imaging technology, announced a brand partnership with LINE FRIENDS on its first characterized drone this week ( August 6, 2018). Featuring one of LINE FRIENDS’ most popular characters Brown, the LINE FRIENDS (BROWN) l Spark drone is an easy-to-use, fun-to-fly mini camera drone that lifts off from the palm of your hand.

Featuring one of LINE FRIENDS’ most popular characters Brown, the LINE FRIENDS (BROWN) l Spark drone is an easy-to-use, fun-to-fly mini camera drone. It is a full-featured mini drone that fits in almost any bag, ready to launch within seconds to shoot 12-megapixel photos and 1080p videos stabilized with a two-axis mechanical gimbal. It packs an obstacle sensing system and automated flight modes into its soda can-sized body.

It is the first consumer drone that users can control by hand gestures alone, removing the barriers between user and camera in the sky. Spark comes with exciting intelligent flight options that empower the user to effortlessly capture and share  memorable moments. QuickShot modes will automatically create a 10-second video that is ready to share on social media.The DJI Spark frone also comes with features like TapFly and ActiveTrack, making flight fun, easy and enjoyable.

LINE FRIENDS is a global character brand featuring 11 characters which were originally created for use as stickers for leading mobile messenger application LINE and its 200 million active worldwide users. It is one of the fastest growing global character brands, and is a subsidiary of mobile messenger operator LINE.

DJI is a global leader in developing and manufacturing civilian drones and aerial imaging technology for personal and professional use. The company, whose global operations include Shenzhen, China has been featured previously on Innovation Hong Kong. The company is dedicated to making aerial photography and filmmaking equipment and platforms more accessible, reliable and easier to use for creators and innovators globally.

The product will be available for order at the four DJI Flagship Stores and online for North America, China, Hong Kong and Korea markets with an estimated price of US $399. This price includes an aircraft, one battery, three pairs of propellers, a remote controller, two RC cables, one USB charger and one Micro USB cable.

Source: DJI